Sunday, July 21, 2013

Sustainable Business Innovation ? Are We Too Open ...

image: open cultureBased on a recent ?open culture? conversation with a perspective client, our sustainability consulting returns to an intriguing Innovation Excellence post, The Open Innovation Integrator. ?Herein, the author discusses a dominate issue facing many business sustainability cultures and their ongoing reformation programs. ?The article explores the question: how can an organization balance an open culture required for innovation with internal and external governance structures.

?Even if there aren?t major cultural mismatches, communication issues can arise. These may just be simple misunderstandings over terminology. If left unresolved, they can become issues that threaten the success of the venture.?

As a solution, the article introduces the concept of an ?Open Innovation Integrator?. ?Like with most project or business sustainability implementations, there is often a need for a front-line facilitator of change. ?These ?integrators? are ambassadors who bring diverse resources into an open and collaborative environment. ?Rather than allowing ideas and beliefs to clash directly, integrators smooth the way for enhance engagement.

Our sustainability consulting supports the idea that an open?innovation?approach?to business sustainability offers stakeholders the opportunity to become more engaged in the future of the company. ?By recognizing that?stakeholders have a vested interest the success of the company, business sustainability leads or ?integrators? can:.

  • Promote innovation as a competency:? Innovative companies treat it as just another core skill.?
  • Promote innovation as a competitive weapon:?Innovative companies use innovation to?differentiate themselves.???
  • Promote innovation as a process:??Innovative companies don?t treat innovation as special,?unique activity. They see it instead as an ongoing ?stream of effort? along with quality, leadership, productivity, and other imperatives.??
  • Promote innovation as both systematic and opportunistic: ?The most innovative companies flex between different styles of creating opportunity.?

The business world too often approaches technological advancement and sustainable innovation from ?management down to the employee? implementation processes. ?In contrast, our sustainability consulting finds that an accelerated process begins with those who step outside the traditional business structures.

Source: http://blog.taigacompany.com/blog/sustainability-business-life-environment/sustainable-business-innovation-are-we-too-open

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